demo records is an art project based in London shedding light on demo recordings. Created by Ana Alves (of anrimeal), this somewhat unorthodox record label aims to celebrate people who experience the world with a participating hand, vigilance and care.

A passionate advocate for a DIY approach to music and the arts, Ana believes demos are more than just unfinished work or yet another aesthetic leaning. Demos represent a commitment to an untethered way of creating, and can very often in their offhanded manner show us the future of art.

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